William L. Hendricks (May 3, 1904 – March 29, 1992) was a former USMCR Colonel who was the key figure in setting up the "Toys for Tots" program.
Aside from his USMCR career, he also worked in the film industry for many years, initially as a documentary producer for the United States Army, then as a production executive at Warner Bros., where he eventually became the final producer of the Looney Tunes series.
This pilot program proved so successful that the Marine Corps adopted it as an official campaign the following year, and Hendricks helped make it even more of a success by using his contacts through Warner Bros. to persuade many celebrities to support the charity.
The new animation studio lasted only two years and produced few cartoons of note before shutting down in 1969.
He remained in this role until 1977 when he finally retired from the film industry at the age of 73.