William LeGate

A self-taught programmer from the age of 12, LeGate was brought to the public's attention three years later when The New York Times recommended one of the iOS applications he had programmed during middle school.

[7] Having taught himself computer programming from online courses at Stanford, starting at the age of 13, LeGate stated in a 2011 interview that he had always had a passion for entrepreneurship.

[12] In February 2021, American anti-gun violence activist David Hogg announced that he and LeGate would start GoodPillow to compete with MyPillow, whose CEO Mike Lindell had spread unsubstantiated claims of voter fraud as a staunch supporter of former President Trump.

[17] In May 2024 LeGate announced that he resigned his position as CEO from Pillow-Fight in Q3 of 2023 and alleged that the Board of Directors "willfully & unlawfully continued withholding wages owed to multiple contractors/employees – which goes DIRECTLY against the founding ethos of GoodPillow and federal law.

"[18] LeGate, who says he is politically independent,[2] has been an active member on Twitter, where during the presidency of Donald Trump he was part of the anti-Trump online "resistance".