William C. McCracken (April 11, 1864 – June 13, 1940) was an American college football coach and educator.
[1] He served as the head football coach at Geneva College in Beaver Falls, Pennsylvania from 1890 to 1896 and Northern State Normal School—now known as Northern Michigan University–in Marquette, Michigan in 1904, compiling a career coaching record of 19–19–1.
[2] McCracken was the first head football coach at Geneva College in Beaver Falls, Pennsylvania, serving for seven seasons, from 1890 to 1896, and compiling a record of 17–18–1.
His team produced a record of 2–1 in the inaugural 1904 season[7] and played their games at the County Fairgrounds.
[9] He remained at Western Michigan until his retirement in 1939, also serving as acting university president for the 1922–23 school year.