William Nathaniel Jones

In business, he was a director of the Ammanford Gas Company and the Duke Anthracite Collieries Ltd and the owner of Birchgrove Steelworks, Swansea.

At the previous general election in 1924 the Conservatives had not fielded a candidate and Mond had won easily in a straight fight with Labour.

However this time, they put up the barrister, Sir Courtenay Mansel, another escapee from the Liberal Party in 1926 who had been MP for Penryn and Falmouth from 1922 to 1923 but who had local connections in Carmarthenshire and was also a Justice of the Peace there.

There was briefly the prospect of a four-cornered contest when the National Party of Wales announced their intention to stand a candidate but in the end they decided not to fight.

Jones had made his opposition to the land policy a feature of the campaign in an attempt to retain the support of the division's farmers, many of whom shared Mond's concern about the nationalisation proposals.

[6] Instead, Jones promoted as the main object of Liberal land policy the desire to give security of tenure to tenant farmers.

The drastic reduction in the size of the majority, even taking into account the fact that the Tories contested the seat, was a disappointment to the Liberals.