William A. Reid (September 26, 1893 – October 10, 1955) was an American basketball coach and administrator born in Detroit, Michigan.
As a high school player in Adrian, Michigan he led his Adrian High School team to a 1912 state title[dubious – discuss] in basketball and then played in two sports in Colgate University.
Beginning in 1936, he served as Colgate's director of athletics for 20 years.
Reid was a president of Eastern College Athletic Conference (ECAC) from 1944 to 1945 and vice-president of the National Collegiate Athletic Association (NCAA) from 1942 to 1946.
He was enshrined in the Basketball Hall of Fame in 1963.