Wilber Cornelius Rice, Jr. ((1956-08-06)August 6, 1956 – (2018-10-28)October 28, 2018), known by the stage name Willie Basse, was an American hard rock vocalist, bassist, music producer, engineer and songwriter.

In 1985, the band released a full-length album, "Trouble In The Streets", on William and Wesley Hein's Enigma Records[6] for which Billboard Magazine noted Basse as the producer.

Known for hosting wild parties at his North Hollywood rehearsal studio, he labeled his rock and roll lifestyle the "Sunset Strip Era".

According to Basse, his office and printing press even supplied flyers to Poison, Warrant, Tuff, Jade, Bang Tango, Pretty Boy Floyd during that time.

In March 2015, he became the Resource Committee's VP of Marketing and Celebrity Spokesperson[16] and for several years has played with The Gypsy Experience, a legacy band sponsored by the foundation.