Willis Harman

He was convinced that late industrial civilization faced a period of major cultural crisis which called for a profound transformation of human consciousness.

His many books include volumes coauthored with the futurist Howard Rheingold, who put forward similar views, and the mythologist Joseph Campbell.

"[2] Harman became convinced that Western culture was facing a spiritual and moral crisis stemming from the ravages of industrialism and its economic logic, which he came to call the "World Macroproblem".

[2] In short, society needed to transform its institutions to support the personal development of individual human beings within an environment of limited resources.

[2][8] Because Harman considered humans an integral part of the natural world, he saw individual self-realization and environmental sustainability as synergistic rather than contradictory paths forward.

[2] Harman incorporated his new perspective in a popular Stanford graduate seminar called "The Human Potential" that covered topics ranging from meditation to psychedelic drugs to parapsychology.

[2] At SRI, Harman recruited Alfred Matthew Hubbard to the Alternative Futures Project, one of the goals of which was to introduce business and thought leaders to LSD.

[9][13] Harman was invited by astronaut Edgar Mitchell and writer/speaker Christopher Hegarty ("How to Manage Your Boss") to join the Institute of Noetic Sciences (IONS) in Sausalito in 1973, the year it was founded.

[15] The WBA grew out of his conviction that business would play a critical role in the period of profound social transformation that Harman foresaw.