Willow (TV channel)

Willow is an American pay television sports channel which is devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America.

The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.

In April 2024, coinciding with the 2024 Indian Premier League and ahead of the Men's T20 World Cup, Willow was rebranded and integrated with Times Group's cricket website Cricbuzz.

[2] Willow has operated an Internet portal for live streaming of cricket events at www.willow.tv since 2003 for a monthly subscription fee.

[3] Willow has been the subject of complaints about its billing practices, including making it impossible to unsubscribe through the website or app, and ignoring repeated emails requesting cancellations.