The paper serves the western Wiltshire towns of Bradford on Avon, Trowbridge, Corsham, Chippenham, Warminster, Westbury and Melksham, and their surrounding rural areas.

The newspaper was in existence by 1881 as the Wiltshire Times and Trowbridge Advertiser.

[3] For more than a hundred years, the newspaper was based at 15, Duke Street, in the Trowbridge town centre, which had been home to a newspaper office since about 1850.

In 2019, it moved to North Bradley, stating that its building was no longer fit for purpose.

The Wiltshire Times and its sister paper the Wiltshire Gazette & Herald now share offices at the White Horse Business Park in North Bradley, on the outskirts of Trowbridge.