Win Radio

On October 10, 2010, radio veteran Manuelito "Manny" Luzon was appointed EVP and COO of PBC and subsequently shutdown NU 107 on November 8, 2010.

He also formed radio network Ultrasonic Broadcasting System in 1991, and created and popularized Energy FM in key provinces beginning in 1996.

Reformatted as a "more decent mainstream frequency", it distinguishes itself from its competitors through "responsible programming" without playing songs "with double meaning" as is the structure for the masa market.

Win Radio and Big Radio occupied the former NU 107 facilities at the AIC Gold Tower in Ortigas Center, Pasig; and ties together in promotion, including singing competition "The Win-Big Singing Talent Search".

The said development made Luzon's brands a de facto duopoly to rivals in the Metro Manila market.