As of November 30, 2022 it is the fourth-largest wireless carrier in the country with 2,290,497 subscribers and a 6% market share, primarily concentrated in urban areas of Ontario, British Columbia, Alberta, and Manitoba.

The regulatory body found that Globalive did not meet Canadian ownership requirements, primarily due to its reliance on Orascom for its debt, which amounted to CAD $508 million.

[9][10] On December 11, the Governor-in-Council, acting on the advice of then Minister of Industry Tony Clement, issued a final decision deeming that Globalive did meet the ownership requirements, allowing it to enter the Canadian market immediately.

[18] On February 4, 2011, the Federal Court ruled in favour of competitors Public Mobile and Telus, declaring the Governor-in-Council's decision regarding Wind's Canadian ownership requirements improper.

[26] On June 19, 2013, Orascom Telecom, a VimpelCom subsidiary, retract its application to assume full control of Wind Mobile, reversing an earlier decision.

[36] In December 2014, newly appointed CEO Pietro Cordova outlined Wind Mobile's plans for expanding LTE services and participating in the Canadian Government's 2015 spectrum auctions, opportunities previously restricted under VimpelCom's ownership.

[37] Cordova suggested the possibility of Wind Mobile pursuing an initial public offering in 2016 or 2017, pending approval from Mid-Bowline Holdings investors.

Talks stalled due to Mobilicity's creditors seeking a high price for its assets, and discussions ceased by January 30, 2015, when both companies registered independently for the auction.

[46][47] On December 16, 2015, Shaw Communications announced its plan to acquire Wind Mobile's parent company, Mid-Bowline Group, in a deal valued at approximately $1.6 billion.

CEO Alek Krstajic explained that the company wanted to shed the "baggage" associated with the Wind name and use the rebranding to signify new ownership.

The transaction, reflecting a 70% premium on Shaw's Class B share price, aims to boost 5G infrastructure in western Canada, create 3,000 jobs, and connect underserved communities.

The memo explained that the decision was necessary due to the highly competitive market and uncertainties regarding spectrum and infrastructure needed for future phases of the 5G rollout.

Industry Minister François-Philippe Champagne expressed concerns that the $26-billion acquisition of Shaw by Rogers would reduce competition and increase phone bills for Canadians.

The acquisition was being reviewed by three federal regulators: Innovation, Science and Economic Development Canada, the Canadian Radio-television and Telecommunications Commission, and the Competition Bureau.

The CRTC concluded that the transaction would not reduce the diversity of voices in Canada or unduly affect the competitive landscape, deeming it in the public interest.

The bureau's investigation found that the $26-billion deal would eliminate Shaw's Freedom Mobile, which it considered a strong independent competitor that has driven down prices and innovated in wireless services.

[61] On May 12, 2022, Québecor's CEO Pierre Karl Péladeau signalled that he would like to purchase Freedom Mobile if regulators force Rogers to sell it as a requirement of the merger's approval.

The court ruled that the merger, which includes the sale of Freedom Mobile to Vidéotron, would not significantly impact prices or competition in Canada's telecommunications sector.

Despite the Competition Bureau's objections, the court found no basis to overturn the tribunal's decision, paving the way for the merger pending final approval from Innovation, Science and Economic Development Canada.

[66] On March 31, 2023, François-Philippe Champagne, Minister of Innovation, Science and Industry, gave the final regulatory approval to the deal by allowing the transfer of Freedom's wireless licences to Vidéotron.

[6] On July 24, 2023, Freedom Mobile launched 5G and nationwide unlimited plans, expanding its 5G network to cover over 12 million residents in the Toronto, Vancouver, Calgary and Edmonton metropolitan areas, along with select cities across Ontario, British Columbia and Alberta.

Péladeau stated that "making Freedom a 3-product player is a key milestone in our plan to give Canadians better telecommunications options and to foster healthy competition in more markets.

"[71][72] On May 23, 2024, Freedom Mobile expanded its services into Manitoba as an MVNO, introducing wireless, home Internet, and TV options along with new retail locations in Winnipeg.

Pierre Karl Peladeau, Québecor's CEO, emphasized the milestone as a significant move towards providing innovative and affordable telecom solutions to Manitobans, promoting competition in the region.