It was aimed to extend the functionality of digital photo frames or any RSS enabled devices, allowing users to customise the content delivery from multiple sources.

Users could use FrameIt to include information services such as weather forecasts and news, amongst their digital photos.

Users may also schedule the day and time certain contents will be displayed in the digital photo frame.

Windows Live FrameIt also allow contents to be shared between different users.

If supported by the device, users may also set up a password to protect the privacy of their photos.