As a subsidiary of giant British American Tobacco, Wings, along with some of B&W's other cigarette brands were sold in Europe.

[citation needed] Wings was launched in 1929 by Brown & Williamson as a popular ten-cent economy brand.

[1] Later, the original dark brown label gave way to white in 1940 due to wartime ink restrictions.

In the 1940s, Brown & Williamson issued the "Modern American Airplanes" series of trading cards.

Aircraft from foreign countries, notably Great Britain, were added to fill out these last two sets.

[1] Back in 1940 Brown & Williamson sponsored a radio program called "Wings of Destiny".

[9][10][11] Back in 1940, Brown & Williamson sponsored a radio program called "Wings of Destiny".

Airplane trading cards were originally issued with their tobacco products in conjunction with the show.