[10] In 2011 Wink Bingo sponsored ITV2's The Only Way Is Essex,[11] and other notable advertising campaigns have included sponsorship of Harry Hill's TV Burp.

', with an aim of creating a 'sunny, calm and inclusive' online destination,[13] and an accompanying TV commercial featuring the Ottawan song D.I.S.C.O.

In August 2008, Wink ran a television ad which showed a midwife celebrating while at work at a hospital maternity unit.

[19] The site underwent another rebrand and pop art inspired redesign in April 2018, taking on a new tone of voice and a new slogan, "You’ve Earned It".

In 2015 Wink Bingo began an open-ended partnership with the Peter Andre Fund to raise money for Cancer Research UK.