"Winner" is a song by English synth-pop duo Pet Shop Boys, released as the lead single from their eleventh studio album, Elysium (2012).
[6] Initially they felt the song, with its built in harmonies, was more suitable for a boy band to perform, and they offered it to One Direction as a potential Eurovision selection, but they never heard back.
[7] During the 2012 Olympic Games, Pet Shop Boys performed "Winner" before the start of the tennis tournaments on 28 July at Wimbledon.
"[12] The Daily Telegraph said the song was patently timed to match the Olympic mood and was "Triumphant, low key; a very English take on things".
[16] The music video for "Winner" was directed by Surrender Monkeys and the features the London Rollergirls, a roller derby team, and their new rookie, Dirty Diana, who is transgender.
[17] The story highlights the inclusive message of the song and the Rollergirls, a league open to all women, including transgender and intersex, as well as non-binary and gender expansive participants.