He jokes that Mint Mobile would likely "be hearing from a certain mouse about this Pooh very, very soon"[1] before beginning to narrate a fictional book titled Winnie-the-Screwed, which uses repurposed illustrations by E. H.

[2] In the book, Winnie-the-Screwed (also called Edward Bear)[3] struggles with high bill prices from "big wireless", going so far as to bang his head against his table in frustration, unaware that Mint Mobile holds the solution to his problem.

After finishing the narration, Reynolds jokes that he may have misinterpreted copyright law, and the final illustration shows Winnie-the-Screwed receiving a cease and desist order.

[3] In a comment posted alongside the video on Twitter, Reynolds claimed that the advertisement "took some creative liberties", but stuck "pretty close to the source material".

Michael Cavna from The Washington Post called it "the first prominent spoof of Public Domain Pooh",[5] and Drew Weisholtz from Today described Reynolds' performance as "very soothing".