[2] Winston's Wish provides professional therapeutic help in individual, group and residential settings,[3] and via a national helpline, interactive website and publications.

The charity is the only specialist national provider of support for children bereaved through murder, manslaughter, suicide,[4] military or hard to reach families.

The campaign attracted celebrity support,[15] notably from Richard and Judy,[16] Ruby Wax, Alexander Armstrong, Rachel Khoo, Cerys Matthews and Ray Mears.

In 2015, the campaign attracted further support from Judi Dench,[17] Jacqueline Wilson, Chris Ramsey, Heston Blumenthal, Jenny Eclair and Sol Campbell.

The official winning title states: ‘The most people dipping egg soldiers simultaneously is 178 and was achieved by soldiers of the Allied Rapid Response Corps at an attempt organised by Winston's Wish at Imjin Barracks, Gloucestershire, UK, on 22 January 2014.’ Readying the 2016 campaign, Winston's Wish has enlisted further support from Alan Davies, Andrew Flintoff, Bill Oddie, Gino D'Acampo and Barenaked Ladies.