Wise Foods, Inc. is a company based in Berwick, Pennsylvania, that makes snacks and sells them through retail food outlets in 15 eastern seaboard states, as well as Vermont, Ohio, West Virginia, Kentucky, Tennessee, and Washington, D.C. Best known for its several varieties of potato chips, Wise also offers Cheez Doodles, bagged popcorn, tortilla chips, pork rinds, onion rings, Dipsy Doodle chips, nachos, Quinlan brand pretzels, and French onion dips.

At the time, potato chips were generally kept in glass display cases, or cracker barrels, and scooped into paper bags for customers.

He decided on an owl as a company mascot, a creature reputed to be "wise," the stylized eye of which remains the corporate logo.

In 1994, Borden agreed to sell Wise and Moore's to the Pittsburgh Food & Beverage Company, and though the purchase was never completed, the fraudulent behavior the prospective buyers used to try to finance the deal precipitated the collapse of the Pittsburgh-based conglomerate.

[5] In 2012, Wise Foods was acquired by the Mexican company Arca Continental,[1] the second largest Coca-Cola bottler in Latin America and number three in the world.