[10][11][12][13] Founded in 2013 by brothers Marijn and Willem Maas in Eindhoven, the Netherlands,[14][15] the company was supported by startup accelerator Greenhouse group.

it obtained $500,000 seed funding from Digital Equity group[16] and a grant from the Horizon 2020 program.

[17] It began operations by specifically targeting a market for sharing home cooked dinners across seven countries in Southeast Asia.

[21][22] Both rounds were supported by Dutch investment company INKEF Capital[23] and the latter by Keen Venture Partners.

[24] A priority of the latest round of investment is to improve the Software localisation and range of tours offered in languages other than English.