[1] Led by President Julie Burton,[2] WMC's work includes advocacy campaigns, giving out awards, media and leadership training, and the creation of original content.

On August 31, 2010, the WMC partnered with the Women's Campaign Forum Foundation and the Political Parity Initiative of the Hunt Alternatives Fund to launch Name it.

[11] In reaction to the 2009 Stupak–Pitts Amendment and other proposed health care reform legislation limiting access and funding for abortions, WMC began actively advocating for women's reproductive rights.

[12] On December 10, 2009, WMC announced the launch of its Not Under The Bus[13] campaign to "keep women's health care fair, safe, and accessible to all.

"[15] In January 2010, Women's Media Center and a coalition of more than 30 organizations "dedicated to reproductive rights, tolerance, and social justice", including the National Organization for Women and NARAL Pro-Choice America, sent a letter to CBS, NFL and its advertisers calling on them to pull an advertisement featuring football player Tim Tebow, sponsored by conservative Christian group Focus on the Family (FOTF), from Super Bowl XLIV.

"[21] The coalition responded with an op-ed article in Huffington Post in which former WMC President Jehmu Greene wrote that they were not attempting to censor anything, and suggested that the situation would be different if the Ku Klux Klan were involved.

[22] During Super Bowl XLIV, CBS elected to air the two 30-second commercials, which included Tebow's personal story as part of an overall anti-abortion stance.