Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware (even though many of its optional extensions are paid and proprietary).

[10][non-primary source needed] In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.

[20] WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source.

[23] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview.

The partnership program had either a Gold, Silver or Bronze level[24] until late 2017, when it moved to a flat "verified WooExpert" system.