Sometimes, a lot of the game's fun can arise from the seemingly strange or amusing associations that people make between words.
Likewise, players often review the list of words to see the pathways of associations that go from beginning to end.
Word association has been used by market researchers to ensure the proper message is conveyed by names or adjectives used in promoting a company's products.
[4] In the early years of psychology, many doctors noted that patients exhibited behavior that they were not in control of.
Carl Jung theorized that people connect ideas, feelings, experiences and information by way of associations ... that ideas and experiences are linked, or grouped, in the unconscious in such a manner as to exert influence over the individual’s behavior.