Wordmark

A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding.

Wordmarks, by definition, always contain the name of the product or company, such as Disney, Simoniz, and FedEx, whereas a logo, such as Coca-Cola's, may be both, or, as in Nike, Shell Oil, and Starbucks, a textless image.

Such word marks can reflect a city’s character, culture, and history, making it more recognizable to residents and visitors.

Overall, word marks for cities provide a straightforward way to enhance visibility and create a sense of place without overtly promoting a specific agenda.

[10] In many jurisdictions, such as the United States and European Union,[11] a qualifying wordmark may be registered as a trademark, making it a protected intellectual property.