[12] The organization is working to end the inhumane culling of stray dogs, which many countries do in an effort to eliminate rabies.

Such programs are provided in Sri Lanka, Zanzibar, Colombia, Brazil, Costa Rica, Sierra Leone, and Bali.

In the aftermath of disasters they travel to worst affected areas to administer emergency veterinary care, distribute food and reunite animals with their owners where possible.

The work is of particular benefit in developing world countries, where communities rely on animals for food, transport and income.

According to The Guardian, there has been a 10 per cent rise in companies publishing farm animal welfare policies since the benchmark launched.

[26] In 2013 they successfully lobbied the United Nations to include language on animal welfare in two General Assembly Resolutions on agriculture and disaster risk reduction.

In 2017, a World Animal Protection investigation uncovered a massive increase in harmful wildlife selfies on social media sites.

[28] In 2017, two Instagram personalities, Sal Lavallo and Jessica Nabongo streamed a live video of an endangered species, a pangolin being eaten in Gabon.

Dominique Bellemare, Chairman of WAP Canada stated: "Marcelle has done amazing work for the past decade and for the cause of animal welfare.