World Dance New York

World Dance New York is a US home entertainment company, releasing and distributing special interest titles on DVD, video on demand, streaming media, iPhone and iPad apps, and a brand of women's dance and fitness home video products.

World Dance New York was founded by New York-based entertainment entrepreneur Neon (dancer) to respond to the demand for instruction and fitness programs based on women's solo dance forms.

The rising popularity of fitness and self-help home video and interest in creative fitness (as opposed to traditional gym-style programs) among women[1] called for a wider range of movement disciplines and dance forms adapted for home video use.

It also started releasing instructional and workout products adapting partner dance styles such as salsa (dance) to solo practice and performance,[5] and added titles featuring traditional fitness disciplines, such as strength and flexibility at-home workouts for women, as well as yoga, Pilates, and stretching[6] programs.

Non-movement categories in the World Dance New York catalog include alternative modeling, styling, hair and makeup (fantasy, pin-up girl and vintage),[7] and esoteric arts.