World famous in New Zealand

The phrase "world famous in New Zealand" is a commonly used phrase within New Zealand and the slogan of Lemon & Paeroa soft drink, coined by the British advertising agency Saatchi and Saatchi in 1993.

[1] It is used to describe items that though famous within New Zealand are unknown in the rest of the world, whereas similar items and people in larger countries would have a far higher media profile and would therefore be famous worldwide.

[2] In 2009 Paeroa businessman Tony Coombe tried to prevent Coca-Cola Amatil from trademarking the phrase, saying it was a "Kiwi-ism" that belonged to all New Zealanders.

[4] Several books have used the phrase in their titles: The phrase inspired the title of the 18th episode of the popular show Power Rangers Dino Charge, "World Famous (in New Zealand)", which also takes place in New Zealand.

Albert Smith, a tour guide and adventurer the rangers meet, also refers to himself with the phrase.