[7] They soon thought about drummer Eddy Thrower from We Stare at Mirrors, who the band had previously toured with, and called him, asking if he would like to partake in a practice session.
"[7] Shortly after the release of Far Q, We Stare at Mirrors bassist Declan Hart joined the band.
[11] Mat Rider of The Holiday Plan contributes guest vocals on "Marilyn's Mansion".
[10] Duce considers the album "a big of a gamble" as the band created something they wanted to hear but at the same time they thought it would alienate the fans that enjoyed the fast-paced material found on Far Q.
[12][13] It had a more alternative rock sound influenced by Foo Fighters and Jimmy Eat World.
[16] Duce admitted that he tried to emanate the message of "Hey man, it's ok. We all go through some shitty experiences at work" through the lyrics.
[16] On 3 November 2010, the band announced that their new album would be titled World Record and was due for release early next year.
[17] The band went on a European tour in November and December, alongside The Ghost Inside, For the Fallen Dreams and Suffokate.
[28] The band included fan-produced content due to having trouble filming the video's original concept.
[32] A double-disc edition contained World Record and their previous album Far Q (2010) was released the following day[33] in the US.
[30][34] "Live by the Remote", "Grounded" and "Beside Myself" are tacked onto the end of World Record as bonus tracks.
[39] The band toured the UK in June, with Futures as the support act[40] and performed at the Download Festival.
[43] In July, the band performed at the Sonisphere Festival[44] and played their first London headlining show.
[50] The band then supported Norma Jean from late November to mid December in the US[51] on the Pizza Riot 2011 Tour.
[52] The band went on their first headlining UK tour in January 2012 with support acts Sights and Sounds and Marines.
[54] As part of their 2019 3-date farewell tour, the band released 300 limited edition vinyl pressings of the album (100 per night).
AbsolutePunk staff member Kelly Doherty called World Record an album that would "win [over] the mainstream" and drop "the hardcore".
[4] BBC Music reviewer Raziq Rauf said the album shows the band moving to a "grungier sound, with even cleaner vocals.