[1] In December, 1989, Dr. James P. Gills and David Voth acquired and purchased the Hawaii Triathlon Corporation, owner of the Ironman Brand, for $3 million from Valerie Silk.

[8] The following year, in early in 2009, WTC announced the acquisition of Ironman events based in the United States, from North America Sports, a company founded by Canadian Graham Fraser.

[9][10] On May 31, 2011, WTC announced that Andrew Messick, who was previously the president AEG, would become CEO of the World Triathlon Corporation.

[11] Messick, who is an Ironman triathlon finisher himself, helped build and direct, among other things, the Tour of California cycling event.

[12] In Fall 2015, World Triathlon Corporation and the Ironman brand were acquired by Chinese conglomerate Dalian Wanda Group.

[14] A Wanda Group press release stated that the World Triathlon Corporation's gross revenue has risen at a compounded average growth rate of 40% for four years straight.

[18] In addition to the North American Sports acquisition in 2009 WTC has acquired several other event management companies and races.

Lagardère was owners of ITU World Triathlon Series races in Hamburg, Abu Dhabi, Kapstadt, Leeds, and Stockholm.

[26] WTC holds the rights to use the name "Ironman" for marketing purposes in association with contests consisting of swimming, biking, and running;[35] which is used to license triathlon events around the world.

LAVA built its initial subscription base from United States athletes who had entered in an Ironman branded event in 2010.

Under CEO Andrew Messick, WTC sought to focus solely on the Ironman brand of races and move away from publishing.

That ban was the result of a dispute and settlement between Duke's previous employer Triathlete Magazine, its parent Competitor Group, Inc., and WTC.

[39] On October 27, 2010, World Triathlon Corporation put out a press release announcing the creation of an athlete membership program called Ironman Access.

[42][43] As explained in the video by Fertic, the purpose of the program was to free up 2,500 to 3,000 entry slots that go unused by individuals who sign up for multiple Ironman events.