The Worlds Greatest Music Station (or WGMS) was the AM sister station to Hereward FM.
Its time on-air was short lived and restricted to approximately two years when both local ILR stations were acquired by the GWR group in the 1990s.
Originally, Hereward Radio (which launched on 10 July 1980) broadcast on both on FM and 1332 AM.
[1] WGMS was short-lived, as around 1994, it was purchased by the GWR Group and then re-branded as Classic Gold 1332.
Owing to going over the limits of the number of stations a group can own, GWR sold their "Classic Gold" stations, and they were bought by UBC Media, although GWR did keep a 20% stake.