Worshipful Company of Fruiterers

As a guild it was concerned with the sale and quality of fruit brought into London, training apprentices, supporting its members and doing charitable works.

It is known for its special recognition of individuals in the fruit industry and for its support of related research and development.

The Awards Council was founded in 1931 as a sub-committee reporting directly to the Company's Court of Assistants.

The Awards Council also makes an annual presentation of fruit to the Lord Mayor of London, organises the annual City Food Lecture in Guildhall (established in 2000), awards prizes at the Cherry and Soft Fruit Show and National Fruit Show, and supports scholarships and research.

Its motto is Deus Dat Incrementum, Latin for God Gives the Increase.