It was released through Epic Records and Freebandz as a single on February 11, 2022, and is included on the deluxe edition of his ninth studio album I Never Liked You.

It also serves as his first solo single in almost two years, following the release of "Tycoon", from his eighth studio album, High Off Life (2020).

[3] American YouTuber and dating advisor Kevin Samuels plays Future's therapist, describing himself as a "professional image consultant".

At the beginning of the video, Future confesses to Samuels about his addiction to buying many women excess gifts for Valentine's Day.

[5] The video sees Future doing exactly that as he is seen with a woman, spoiling her with roses, expensive pieces of jewelry, and other lavish items.