In WrestleQuest, players embark on an adventure in a world of professional wrestling-obsessed toys that include wrestling action figures (some based on real-life wrestlers) as well as teddy bears, dolls, robots, and Lego-like minifigs.

The game's story is about rescuing pro-wrestling from a scheming tyrant who wants to control the scripts for all wrestling events worldwide.

[10][11][12] WrestleQuest follows two protagonists, Muchacho Man and Brink Logan, as they aim to win championship titles in pro-wrestling.

Both of these characters catch the attention of Mr. L. F. Font (a stuffed elephant), who owns PAW, the biggest wrestling organization.

Mr. Font is not satisfied with just being at the top; he wants to control all of wrestling and uses aggressive business tactics and illegal methods to do so.

This design choice aims to evoke a sense of nostalgia, reminding players of their childhood playtime and the imaginative world of toys.