Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
It was created by Wieden+Kennedy and produced by Elissa Singstock and Olivier Klonhammer, written by Mark Bernath, Eric Quennoy, Stuart Harkness and Freddie Powell.
The ball then comes to Wayne Rooney, who (with time running out) is looking to make a move versus France, attempting to pick out Theo Walcott with a pass while thousands of English fans, both in the ground and watching at home, urge him forward.
As the crowd chants his name, the reactions to this are shown: he is knighted, a tabloid shows his face carved into the Cliffs of Dover with the headline "JUST ROO IT!"
(read and thrown away by Andrés Iniesta, Gerard Piqué and Cesc Fàbregas), the stock market reaches record highs, scores of babies are named "Wayne", and he even beats Roger Federer in a game of table tennis.