Submitted under the pseudonym "Pernille Richter Andersson", the strip won the competition, and a one-month run in the Danish national newspaper Politiken followed.

[2] As of June 2012, WUMO is printed daily in Politiken (Denmark), Aftonbladet (Sweden), Dagbladet (Norway), Die Welt (Germany), Helsingin Sanomat (Finland), and online-only in De Telegraaf (Netherlands) – and on its own website, wumo.com.

[citation needed] In October 2013, WUMO began being syndicated by Universal Uclick,[3] appearing in hundreds of newspapers across the United States, including The Washington Post and the New York Daily News (in some markets replacing the comic strip Get Fuzzy).

Because the comic is drawn in a non-serial format, delivery and timing are especially important (and difficult to maneuver), and as a result most of the humor in WUMO relies on the quality of the writing itself rather than the element of surprise that usually lends itself to the traditional comic-strip punchline.

[6] WUMO was also broadcast as a television series, in the style of a parodied show for children in Denmark, in which Wulff, Morgenthaler and their puppet friends Dolph, a fascist hippo and Margit, a politically correct female squirrel, introduce various short films.

New characters include Ansgar and Loke, a very sexually active archeologist and his colleague who is deadly afraid of "the Vagina", the contestants on a fifties game show.