[3] The company was established to acquire the full or part of the share capital of The Ceylon & Indian Planters' Association Limited.

[8] According to The Guardian, Ceylon and Indian Planters' Holdings [sic] was a listed company in the London Stock Exchange until 1976.

[3] While the former subsidiary, The Ceylon & Indian Planters' Association also switched to plc legal form in April 1983.

[12][13] The public limited company was renamed into William Morris Fine Arts plc immediately.

[3] In December 1984, William Morris acquired the wallcovering division of Leyland Paint & Wallpaper plc for £3.3 million.

William Morris Fine Arts became a furniture company under the name Lincoln House plc in 1988.

Lincoln House acquired Medallion Upholstery for £8.2 million in 1994, renaming itself to Wyefield Group in the same year.

The Daily Telegraph described Parallel Media Group as "one of the major names in sports and music promotion and events".

[22] Parallel Media Group started to plan a golf tournament in 2004, after the company part away with World Sport Group Limited, the agency[23] employed by Asian Tour and the original joint venture entity in the Tour de las Américas.

Parallel Media Group also won a court ruling to protect its contractual commercial rights on the Tour de las Américas in 2003.