The imprint began in 2000 just as the label was starting to diversify after predominantly focusing on gothic and industrial music throughout the late ‘90s.
It made an auspicious start with SX-10,[2] the hip hop/metal hybrid featuring Sen Dog of Cypress Hill.
Releases from KRS-One, Mellow Man Ace, Gravediggaz, Junior M.A.F.I.A.
The burgeoning imprint achieved a first for the Cleopatra family in 2005 when the album It's Not a Game by Bone-Thugs-N-Harmony member Layzie Bone[4] landed on the Billboard Top 100 chart.
That attracted more talent to the roster, including notorious hip hop outlaw DMX,[5] P. Diddy prodigy Loon, Pastor Troy, Coolio, Afroman, and Vanilla Ice.