x2 (pronounced "times two") is a British record label set up in 2013 by Pet Shop Boys for the release of their own music.
However it is also exciting now to commence a new phase working with a new team in a new business structure and we look forward to a creative and equally fulfilling relationship with Kobalt.
In addition to their time signed to Parlophone, Pet Shop Boys had previously created several smaller record labels for the release of side projects and collaborations.
The label's first single to be released was by a 21-year-old Scottish singer, synthesizer player and songwriter David Cicero.
Olde English Vinyl and Lucky Kunst were launched by the Pet Shop Boys in May 2003.