XELD-TV (channel 7) was a television station located in Matamoros, Tamaulipas, Mexico, whose over-the-air signal also covered the Rio Grande Valley across the international border in the United States.
XESE was owned by Compañía Mexicana de Televisión, S.A., whose owner, Manuel D. Leal, was vice president and general manager of KIWW radio in San Antonio.
[9] When the FCC freeze was lifted in April 1952, channels 4 and 5 remained in the Brownsville–Harlingen–Weslaco area, and prospective station owners in the United States got their chance.
By January 1954, O'Farrill had sought and won approval to move channel 7 to Monterrey or Guadalajara, both large Mexican markets without television stations at the time.
[11] Two months after, Hurricane Alice struck the region and destroyed XELD's facilities, putting a permanent end to the station.