The station is owned by Núcleo Comunicación del Sureste and carries La Ke Buena national grupera format.

Given the public interest that the new station had excited, Luis A. Maury applied for a concession, and on August 7, 1939, XEA-AM on 1370 kilohertz took to the air with the final annual address of Governor Eduardo Mena Córdova.

[2] XEA initially operated three hours a day, in the evening, and as electricity was scarce in Campeche, few residents had radios.

By 1942, Maury wanted out of the radio business and sold the station to Casanova, who obtained financing for the acquisition from Governor Héctor Pérez Martínez.

He quickly built a media empire, which also featured stations of XETH-AM in Palizada, XEESC-AM in Escárcega and XESE-AM in Champotón and the Tribuna newspaper.