XHEPR-FM's transmitter is located south of Ciudad Juárez in the Sierra Presidio mountain range.
XHEPR's concession was awarded to Javier Moreno Valle, a Mexican businessman and founder of Mexico City television station XHTVM-TV, on September 30, 1994.
That year, in partnership with US company Clear Channel Communications, which at the time owned 40% of ACIR, XHEPR became "99.1 The Bandit", playing classic rock in English.
In 2015, XHEPR took on the Planeta Spanish CHR format from 103.5 as part of a reorganization of GRM stations in Juárez.
On September 2, 2021, Grupo Radio Centro, returns to operation the station became as Alfa with CHR format.