It is owned by Multimedios Radio and carries its variety hits format, La Lupe.

It was announced on August 26, 2019, days after signing on, that XHKB would begin simulcasting Alfa from XHFAJ-FM Mexico City with local advertising on September 2, 2019, bringing Canal 1410 to an end after more than 40 years.

[3] Planeta still carried a partial simulcast of Alfa's morning show "Toño Esquinca y la muchedumbre".

A sale to Grupo Radio Digital, owner of stations primarily in southeastern Mexico, was announced in October 2021 by that company but never carried out.

Two days later, the station switched to the La Lupe adult hits format from Multimedios Radio.