Branded as TV Lobo, the station carries a variety of local interest and university programs.
In 2011, UAD received a permit from Cofetel for a broadcast television station on channel 46, which would carry the same programs as seen on cable.
The station signed on March 13, 2012, making it the second university station in Durango behind XHUNES-TV from the Universidad España; a third, XHUJED-TDT, owned by the Universidad Juárez del Estado de Durango, took to the air in 2014.
TV Lobo was one of the few noncommercial broadcasters not owned by a state or federal government to reach an agreement with América Móvil to cover the 2014 Winter Olympics.
In March 2018, in order to facilitate the repacking of TV services out of the 600 MHz band (channels 38-51), XHUAD was assigned channel 22 for continued digital operations.