Musk expressed interest in creating an app similar to WeChat—a Chinese instant messaging, social media, and mobile payment app—on a podcast in May 2022.

[31][32] The company erected a giant illuminated "X" on the roof of its San Francisco headquarters in July 2023 without obtaining required permits.

[40] This was a direct response to California Governor Gavin Newsom signing a law that bans schools in the state from notifying parents of a child's gender identification change.

[42][43] On September 13, 2024, X Corp. moved its headquarters from San Francisco to Bastrop, Texas, according to records filed with the California Secretary of State.

[44][45][46] At the end of September 2024, Fidelity's estimation of the value of X shares reflected a decline of 79% from when Musk had acquired Twitter two years earlier.

[51] The post further mentioned that the CCDH was spreading "false and misleading claims" that might have negative financial repercussions as it encouraged advertisers to halt investment on X.

[58][59] On November 16, 2023, Media Matters for America, a left-leaning watchdog group, published a report stating that X was placing ads for various companies including Apple, IBM, and Oracle, alongside pro-Nazi content.

[60] Published following Musk's endorsement of an antisemitic conspiracy theory, major advertisers like Microsoft and Apple left the platform, leading to an estimated loss of around $75 million by the end of 2023.

[61] This led to a lawsuit by X Corp. against Media Matters, alleging that they had "exploited" the platform into making the ads appear the way they did as a result of excessive scrolling and curating its feed with "fringe" content.

Kordestani alleges that Elon Musk is refusing to cash out more than $20 million worth of shares owed to him as compensation for his service.

This suit follows a March 2024 lawsuit by four former Twitter executives, who claim Musk withheld over $128 million in severance payments after their dismissal.