The lounge was composed of three main areas: a 256 m2 (2,760 sq ft) event space equipped with five large display screens, an area containing Xbox 360 game kiosks, and a 70-seat café.

[2] Microsoft gathered Japanese celebrities from inside and outside the gaming industry on opening night.

Big-name game creators like Keiji Inafune (Capcom), Yuji Naka (Sega), Hideo Kojima (Konami), Yoichi Okamoto (Game Republic) and Hiromichi Tanaka (Square Enix) took the stage first and gave brief statements about the Xbox 360.

Many of the stars are big in Japan, but unknown in America: Hitomi Nagasawa, Ishikawa Asami, Kazuhi Sakuraba (the Pride fighter), Otoha (future Gaming Life in Japan young idol).

Olympic swimmer Kosuke Kitajima, when clued in on the fact that there are not any swimming games, pointed out that it is hard to make such a game because you can't see the swimmer's face.