It is named after the nearby archaeological site Xcaret, a settlement constructed by the pre-Columbian Maya some of whose structures lie within the boundaries of the park's 81 hectares (200 acres) of land holdings.

[1] From 2010 to 2015, Xcaret Experiencias has been recognized as one of The Best Mexican Companies (Las Mejores Empresas Mexicanas), a recognition promoted by Banamex, Deloitte México and Tecnológico de Monterrey.

When he began to clear the land, he started uncovering cenotes, sinkholes formed by collapsed cave ceilings weakened by 3 million years of erosion from underground rivers running through them and flowing into the sea.

[5] He saw the potential for tourism and formulated the idea of an Ecological Park open to the public, and soon joined forces with Oscar, Marcos and Carlos Constandse, achieving this goal in December 1990.

At the same time, contact was established with the National Institute of Anthropology and History (Instituto Nacional de Antropología e Historia) with the objective of rebuilding the remnants of the Mayan pyramids and buildings that were found in the area.

The cultural attractions include an open church, replica of a Mayan village with real artisans at work, a Mexican cemetery, a museum, an equestrian show, Mesoamerican ball game, an open theater with performances of pre-Hispanic dances, Papantla flying men and the Gran Tlachco (a theater with a capacity of 6000 people) where the Mesoamerican ball game is represented, as well as the meeting of two worlds, the Mayan and the Spanish, and the presentation of several Mexican folklore dances.