Xicotepec (in Nahuatl: xico; tepetl, 'jicote or bumblebee; hill' 'Hill of jicotes'') is one of the 217 municipalities that make up the Mexican state of Puebla in central-eastern Mexico.

Its head is the city of Xicotepec de Juárez, which has been recognized by the Mexico's Secretary of Tourism as one of the 121 pueblos mágicos (magical towns) in the country since 2012.

This place gained importance and was categorized as ceremonial center, which came to satisfy the religious needs of the inhabitants of a vast region, from Teotihuacan to the coast of the Gulf of Mexico, and also encouraged the emergence of human settlements in the area, allowing the confluence of various ethnic groups.

The glyph is an indigenous drawing from Nahuatl origin that shows two main figures; the green shape represents a hill, and on top of it a representation of a jicote.

Villa Ávila Camacho, also known as La Ceiba, is a town that lies in the northeast of the municipality, on the banks of the Río San Marcos.