YMCA Sign

[1] Starting in 1959, fundraising began to build the Fargo-Moorhead Family YMCA and contributions totaled $1.2 million.

In the subsequent years, Cook increasingly shifted toward producing similar electric signs because the 1965 Highway Beautification Act sharply reduced their sale of billboards.

[6] In 2022, the national YMCA issued new branding guidelines to chapters which disallowed leaving up any exceptions.

In order to preserve the non-conforming sign, the local YMCA successfully applied for listing it on the National Register of Historic Places.

The sides are cherry red, the faces are white, and a neon tubing runs along the edges.

The sign during the day with the YMCA building to the right