[1] Starting in 1959, fundraising began to build the Fargo-Moorhead Family YMCA and contributions totaled $1.2 million.
In the subsequent years, Cook increasingly shifted toward producing similar electric signs because the 1965 Highway Beautification Act sharply reduced their sale of billboards.
[6] In 2022, the national YMCA issued new branding guidelines to chapters which disallowed leaving up any exceptions.
In order to preserve the non-conforming sign, the local YMCA successfully applied for listing it on the National Register of Historic Places.
The sides are cherry red, the faces are white, and a neon tubing runs along the edges.