There was much reluctance in its early years, especially due to its proximity with South Africa and the ease of receiving signals from that country.
[1] In August 2002, the station gained a full broadcasting licence, having also set up terrestrial transmitters in Francistown and Selebi-Phikwe.
[4] In 2004, it aired the local drama series Flat 101 by production company Flave, after Botswana Television had rejected.
[1] In September 2007, Sabido Investments, owner of e.tv in neighbouring South Africa, bought 49% of the channel's shares, aiming to go national at the long term.
The new programming, a mix of local content with South African and American imports, proved to be a hit with viewers.