Inc's internet assets would be combined under a new subsidiary, Oath, which later became known as Verizon Media in 2019 and eventually renamed to the current iteration of Yahoo!

[18][19] In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web".

The announcement reportedly signified a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquired start-up Internet companies that generated low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities.

The Wall Street Journal stated that the purchase of Tumblr would satisfy Yahoo's need for "a thriving social-networking and communications hub.

[51] It did go up to $36.04 in the mid afternoon of December 2, 2015, perhaps on news that the board of directors was meeting to decide on the future of Mayer, whether to sell the struggling internet business,[52] and whether to continue with the spinoff of its stake in China's Alibaba e-commerce site.

[53] Not all had gone well during Mayer's tenure, including the $1.1 billion acquisition of Tumblr that had yet to prove beneficial and the forays into original video content that led to a $42 million write-down.

Sydney Finkelstein, a professor at Dartmouth College's Tuck School of Business, told The Washington Post that sometimes, "the single best thing you can do ... is sell the company.

[55] The Wall Street Journal's Douglas MacMillan reported on February 2, 2016, that Yahoo's CEO Marissa Mayer was expected to cut 15% of its workforce.

[65] The United States have indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack.

[96] On September 27, 2023, Yahoo partnered with Good-Loop to offer carbon neutral private marketplace (PMP) media opportunities to help advertisers be more sustainable.

The Wall Street Journal reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.

[114] Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.

Koprol was acquired by Yahoo a year following its inception and, in 2011, 1.5 million people were utilizing the website, with users also based in Singapore, the Philippines and Vietnam.

Yeh further explained that other possibilities—including del.icio.us leaving Yahoo (through sale or spinoff)—were still being considered: "We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you.

[128] In October 2013, The Washington Post reported that the U.S. National Security Agency intercepted communications between Yahoo's data centers, as part of a program named Muscular.

The company prompted users to reset their passwords, but did not elaborate on the scope of the possible breach, citing an ongoing federal investigation.

[131] Working with comScore, The New York Times found that Yahoo was able to collect far more data about users than its competitors from its Web sites and advertising network.

[135] According to a 2008 article in Computerworld, Yahoo has a 2-petabyte, specially built data warehouse that it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion daily events.

In April 2005, dissident Shi Tao was sentenced to 10 years in prison for "providing state secrets to foreign entities"[144] as a result of being identified by IP address by Yahoo.

[145] Human rights organizations and the company's general counsel disputed the extent of Yahoo's foreknowledge of Shi's fate.

[146] Human rights groups also accuse Yahoo of aiding authorities in the arrest of dissidents Li Zhi and Jiang Lijun.

[147] In September 2003, dissident Wang Xiaoning was convicted of charges of "incitement to subvert state power" and was sentenced to ten years in prison.

[150] As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo's "user created" chatrooms were closed down in June 2005.

[154] After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised,[155][156] Yahoo responded with an apology and explained it as an accident.

[157] Scott Ard, a prominent editorial director, fired from Yahoo in 2015 has filed a lawsuit accusing Mayer of leading a sexist campaign to purge male employees.

[160][161][162] Former chief operating officer Henrique de Castro departed from the company in January 2014 after Mayer, who initially hired him after her appointment as CEO, dismissed him.

Historically, Yahoo entered into joint venture agreements with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan.

[170][171][172][173][174] Yahoo officially entered the MENA region when it acquired Maktoob, a pan-regional, Arabic-language hosting and social services online portal, on August 25, 2009.

[182][183] The new logo was eventually launched with an accompanying video that showed its digital construction, and Mayer published a personalized description of the design process on her Tumblr page.

Users can also select "theme packs" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands such as Empire of the Sun.