The company is the second largest search engine used in Japan as of July 2021, with a market share of 19% behind Google's 77%.

Japan partnered with Twitter to provide real-time search for tweets.

[4] It also receives data feeds from partner companies; Cookpad and Naver information is displayed in search results.

In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share.

In exchange, Google receives user activity data from Yahoo!

[7] In 2017, Verizon Communications completed its acquisition of Yahoo's core internet business for approximately $4.83 billion in cash.

These assets remained under Yahoo, which was renamed Altaba and became a publicly traded investment company.

The deal marked the end of Yahoo's run as an independent company after over 20 years.

Yahoo Japan's services are not available in the European Economic Area and the UK since 6 April 2022, due to "excessive regulatory burden".

[8][9] Yahoo Japan, whose partnership with Google on search engine technology is set to expire in 2025, is considering switching to South Korean company Naver's search engine technology.

The company has maintained a consistent look and feel over the years, even as the international Yahoo brand has evolved.

Japan currently offers various web-based services and apps for its customers, including the following: Other Yahoo!

Japan GyaO (a video on-demand service, discontinued in March 2023), Yahoo!

From April 6, 2022, the home page blocked users from the EEA and the UK, apparently due to the General Data Protection Regulation.